Growth & Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate and implement growth strategies aimed at boosting subscriber acquisition, retention, and revenue.

• Evaluate market trends, customer behaviors, and competitor tactics to pinpoint growth prospects.

• Initiate new projects such as quizzes and listicles.

• Enhance customer acquisition costs and conversion rates in collaboration with marketing teams.

• Innovate strategies for promoting growth by leveraging industry best practices and emerging trends.

• Monitor subscriber churn and execute initiatives designed to enhance customer lifetime value.

• Utilize analytics tools to monitor MRR, ARR, churn rates, and other key performance indicators.

• Partner with the Head of Business.

• Oversee digital marketing professionals and manage a small Growth or Sales Team.

• Collaborate with the CRO and Tech team to guarantee seamless subscription interactions.

• Work with the Media Buying team to scale subscriptions while effectively managing costs.

• Coordinate with the Email team on sign-up, lead nurturing, onboarding, and upselling campaigns.

⛳️ Requirements

• At least 3-5 years of experience in an e-commerce brand or online store, ideally in a growth strategy or business performance capacity.

• Proven success in increasing revenue, CLTV, AOV, and other performance metrics.

• Documented experience in leading a small Growth or Sales Team.

• In-depth knowledge of D2C sales businesses.

• Practical understanding of the US market and effective online selling strategies for the region.

• Capability to lead by example and take initiative to drive operations forward.

• Strong proficiency in GA4 and Shopify.

• Demonstrated data analysis capabilities.

• Solid grasp of media buying, email marketing, and CRO.

• Tech-savvy with the ability to adapt to new technologies.

• Experience with a subscription-based business, preferably within a consumer brand.

• A portfolio of case studies that highlight contributions and success stories.

• A self-employment certificate is required.

🏝️ Benefits

• Fully remote work environment with a flexible schedule.

• Opportunity to work while traveling.

• Support for work-life balance and overall well-being.

• Autonomy without micromanagement.

• Flat team hierarchy promoting easy communication and swift decision-making.

• Resources and support available for learning and career advancement.

• An annual education budget of 1000 EUR.

• Access to a sports card.

• Home office bonus.

• Access to the Mindletic app for self-care.