Growth Marketing Manager

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take ownership of the strategy and performance for acquiring new customers through paid social, paid search, display, affiliate/partnerships, and emerging channels.

• Serve as the main strategic partner and daily contact for the internal paid media team.

• Develop and manage quarterly and annual growth initiatives across Web, iOS, and Android platforms.

• Track Customer Acquisition Cost (CAC), conversion rates, pacing, and channel-specific ROI, reallocating investments to enhance efficient growth.

• Oversee new customer acquisition forecasting related to traffic, signups, and paid conversions by channel and platform.

• Align paid media, SEO, app store/ASO, and other channels towards common growth objectives.

• Prioritize and organize cross-channel funnel experiments.

• Collaborate with Analytics on measurement, instrumentation, dashboards, and reporting systems.

• Provide strategic guidance and joint oversight for SEO and Growth Analytics functions that support Joist.

• Convert performance data into actionable recommendations and strategies for marketing leadership.

• Manage acquisition performance reporting and conduct regular business reviews across Web, iOS, and Android.

• Collaborate with Product Marketing on positioning, feature launches, and product rollouts.

• Work with Customer Marketing/Lifecycle on the transition from acquisition to onboarding.

• Represent growth and paid performance in discussions and planning sessions with marketing leadership.

⛳️ Requirements

• 6+ years of experience in growth marketing, performance marketing, or digital marketing.

• Significant experience managing a substantial paid media budget; $10M+ preferred.

• Ideally, experience in B2B SaaS.

• Demonstrated success in setting and executing acquisition strategies and managing growth plans.

• Experience collaborating with or directly overseeing internal or agency paid media teams.

• Proven ability to manage acquisition/growth forecasting and translate forecasts into channel-specific plans.

• Experience in developing and prioritizing cross-channel experimentation roadmaps.

• Proficiency across Web, iOS, and Android, including knowledge of app store dynamics and mobile attribution.

• Strong analytical capabilities and fluency in interpreting funnel and channel data.

• Comfortable using GA4, Amplitude, Mixpanel, or similar analytics tools.

• Experience leading or closely collaborating with SEO and analytics teams.

• Excellent stakeholder management skills with the ability to influence teams without direct reporting relationships.

• Strong communication skills suited for executive-level interactions.

• Self-motivated individual who can establish credibility with cross-functional partners.

• Must be eligible to work without sponsorship.

• Experience in payments, fintech, or subscription/usage-based monetization models is a plus.

• Familiarity with mobile app growth/ASO is advantageous.

• Knowledge of lifecycle/CRM platforms such as Braze is a bonus.

🏝️ Benefits

• Flexibility to work where and how you prefer within your country of employment – whether in-office, remote, or hybrid.

• Ongoing investment in your professional development.

• Immediate access on Day 1 to a comprehensive health and wellness benefits package, including an annual wellness stipend.

• 401k plan with up to a 4% match and immediate vesting.

• Flexible and generous (FTO) time-off policy.

• Employee Stock Purchase Program.