Growth Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the primary liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Interpret campaign data into clear, actionable insights for non-technical clients.

• Foster robust client relationships to enhance retention, renewals, and referrals.

• Anticipate and resolve account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Track performance daily and modify campaigns based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to find more effective performance opportunities.

• Contribute to ad copy and campaign messaging development.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes with Zapier, and set up lead-routing workflows.

• Address technical challenges between advertising platforms and client systems.

• Monitor tracking and lead flow proactively to avert issues impacting client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Demonstrated experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Proven track record in managing campaigns to meet defined performance objectives while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase sales funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick days, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonuses.