Growth Marketing Manager

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take charge of customer acquisition, retention, lifetime value (LTV), and overall marketing efficiency across direct-to-consumer (DTC), retail, TikTok Shop, and Amazon platforms.

• Develop comprehensive growth roadmaps across the entire funnel.

• Distribute monthly and quarterly budgets among Meta, TikTok, Google, and various retail media networks.

• Implement geo-targeted campaigns, local promotions, and retail media activations to boost in-store sales.

• Leverage store velocity data to construct business cases for entering new retail locations.

• Oversee and synchronize Performance Marketing, Lifecycle/CRM, Graphic Design, and Community Management activities.

• Transform attribution data into actionable insights.

• Facilitate weekly executive performance meetings that focus on pacing, marketing efficiency ratio (MER), customer acquisition cost (CAC), repeat purchase rates, and door performance metrics.

• Utilize AI and automation tools to enhance analysis, competitive research, and testing schedules.

• Drive revenue growth efficiently and showcase results through data-driven insights.

⛳️ Requirements

• 4–6+ years of experience leading growth initiatives or reporting to the head of growth for a rapidly expanding consumer or DTC brand.

• Strong foundation in technical media buying.

• Direct experience managing large budgets for campaigns on Meta, TikTok, and Google Ads.

• Demonstrated success in integrating DTC paid acquisition strategies with physical retail channels and marketplaces like Amazon and TikTok Shop.

• Advanced skills in spreadsheet modeling, cohort analysis, attribution modeling, and understanding unit economics.

• Self-motivated and autonomous work style.

• Professional and fluent communication skills in English.

• Availability during US Eastern Standard Time hours.

• Experience in the beauty, personal care, or consumer packaged goods (CPG) sectors, particularly with replenishable products (preferred).

• Practical experience with retail media networks such as Target Roundel and Amazon Ads (preferred).

• Background in leading or coordinating small specialist teams in a startup setting (preferred).

• Familiarity with AI tools and workflow automation for reporting and testing processes (preferred).

🏝️ Benefits

• Fully remote position.

• True ownership of budget, strategy, and a team centered around the growth function.

• Chance to be part of a rapidly growing early-stage beauty brand.

• Collaborate with a US-based team.