Growth Marketing Leader

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement a comprehensive demand generation strategy utilizing paid, organic, and account-based marketing (ABM) channels.

• Create focused campaigns for around 200 key enterprise accounts, targeting a wider audience of 1,000 potential accounts.

• Drive the creation of measurable sales-qualified pipeline and revenue opportunities, shifting the focus from merely generating marketing qualified leads (MQLs).

• Develop campaign roadmaps, performance metrics, attribution models, and continuous optimization processes.

• Collaborate closely with Sales, Business Development Representatives (BDRs), Marketing Operations, and other marketing teams to enhance engagement and conversion rates.

• Potentially take on expanded leadership roles involving BDRs, events, and the current European demand generation team.

• Build and enhance the company’s demand generation engine, fostering brand awareness, enterprise engagement, and a qualified sales pipeline.

• Utilize marketing automation and CRM tools, including HubSpot, Marketo, and/or Salesforce.

• Educate prospective buyers and stimulate demand for a new category that has limited existing market awareness.

⛳️ Requirements

• 7-10 years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing.

• Demonstrated experience within technology/SaaS organizations, with a strong preference for candidates who have worked in AI companies.

• Familiarity with ABM platforms such as Influ2, 6sense, or Demandbase.

• Strong analytical skills, including campaign attribution, pipeline reporting, budget management, and performance enhancement.

• Experience in marketing emerging technologies or generating demand for new product categories is highly preferred.

• Excellent communication skills with the capacity to clearly present marketing performance, pipeline contributions, and business results.

🏝️ Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave (Maternity, Paternity)

• Short Term & Long Term Disability

• Work From Home

• Stock Option Plan