Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of measurable user acquisition, activation, and retention for JTX, Jito's consumer trading application on Solana.

• Manage paid acquisition channels, budgets, customer acquisition cost (CAC), payback targets, and relationships with advertising partners.

• Oversee lifecycle and email marketing, including the development of calendars, segmentation strategies, automated flows, deliverability, compliance, and reporting.

• Conduct A/B testing across email, landing pages, advertisements, and onboarding processes, ensuring clear hypotheses, sample sizes, and documented results.

• Create and maintain growth measurement metrics that track acquisition through trading volume by channel and cohort.

• Establish attribution standards, pixels, and event configurations across PostHog, Google Analytics, and X in collaboration with Product and Engineering teams.

• Guarantee dependable data flows into data-team dashboards.

• Manage the marketing technology stack, including vendor selection, partnerships, and documentation.

• Develop cohort-based lifetime value (LTV) models, overseeing LTV:CAC ratios, ROI assessments, channel performance benchmarks, and expenditure governance.

• Execute pre-launch checks for links, segments, tracking, and compliance.

• Generate weekly insights to determine scaling or cutting strategies and incorporate learnings into creative briefs.

• Collaborate with the Head of Marketing, Data Scientists, Product, Engineering, and creative and content leaders.

⛳️ Requirements

• 6-8+ years of experience in growth, performance, or lifecycle marketing within a consumer product context.

• Preference for candidates with experience in consumer fintech, brokerage, or trading.

• Practical experience in paid acquisition, including budget management and channel-level optimization.

• Proficient with an ESP/CRM such as Customer.io, Braze, Klaviyo, or similar platforms.

• Strong analytical abilities: Familiarity with product analytics tools (Amplitude, Mixpanel, or equivalent) and statistical understanding related to experimentation.

• Exceptional attention to detail and a structured mindset; capable of identifying broken links prior to launch and developing repeatable processes.

• Comfortable creating systems from the ground up in a dynamic startup environment.

• Clear and effective written communication skills; able to convey data insights to non-analysts.

• Preferred experience in the cryptocurrency space, particularly at a centralized exchange or trading platform, including executing paid and lifecycle marketing while adhering to crypto advertising regulations and compliance reviews.

• Familiarity with Solana or on-chain analytics is highly preferred.

• Understanding of referral and affiliate program metrics is strongly preferred.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunity to work in a fast-paced, innovative environment.

• Access to professional development resources and training.

• Comprehensive health and wellness benefits.

• Flexible work schedule and remote work options.