Growth Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships to support retention, renewal, and referral efforts.

• Identify and mitigate account risks while uncovering opportunities.

• Design, launch, and enhance Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose improvements.

• Create testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response ad copy and scripts for video sales letters tailored to financial services audiences.

• Develop hooks, angles, offers, and variations in messaging for testing purposes.

• Generate hypotheses for creative and messaging based on performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and resolve issues with tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead routing.

• Address technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts while leading strategic conversations.

• Demonstrated ability to manage campaigns towards specific performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is preferred.

• Familiarity with direct-response advertising is preferred.

• Candidates seeking upper compensation ranges must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation ranges should demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible work schedule.

• Performance-based Bonus.