Growth Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Serve as the primary strategic liaison for a portfolio of client accounts.

• Conduct bi-weekly client meetings to discuss performance, strategies, testing priorities, and future steps.

• Generate and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Interpret performance metrics into actionable recommendations and strategic insights.

• Cultivate client relationships to enhance retention, drive renewals, and encourage referrals.

• Identify and manage risks and opportunities within client accounts.

• Design, implement, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns to propose performance enhancements.

• Formulate testing strategies involving audiences, offers, messaging, creative elements, and campaign variables.

• Compose direct-response ad copy and video sales letter scripts targeted at financial services audiences.

• Create hooks, angles, offers, and messaging variations for experimentation.

• Generate creative and messaging hypotheses derived from performance data.

• Collaborate with video editors while providing creative guidance.

• Utilize AI tools for research and copy creation while ensuring quality and strategic oversight.

• Establish and troubleshoot tracking systems, Meta pixels, and conversion events.

• Set up Calendly integrations, Zapier automations, and lead-routing processes.

• Resolve technical issues that arise between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel-related challenges.

• Report directly to the Associate Director of Operations, taking ownership of client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of direct experience in paid media, with a significant focus on Meta advertising.

• Proven experience managing multiple client accounts and leading client-focused strategic discussions concurrently.

• Demonstrated ability to steer campaigns towards specific performance targets while aiding client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging variants.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for candidates with lead-generation and appointment-setting campaign experience.

• Video sales letter marketing experience is favored.

• Experience with high-ticket or considered-purchase sales funnels is preferred.

• Background in a performance marketing agency is advantageous.

• Direct-response advertising experience is preferred.

• Candidates seeking upper compensation ranges must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Strong preference for experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote Work flexibility.

• Flexible Scheduling options.

• Performance Bonuses.