Growth Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic choices.

• Cultivate client relationships to support retention, renewals, and referrals.

• Identify and address potential account risks and opportunities.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify ways to improve performance.

• Develop testing strategies across various audiences, offers, messaging, creative, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to generate creative and messaging hypotheses.

• Collaborate with video editors and provide creative direction as needed.

• Utilize AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify and rectify funnel problems.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to drive campaigns toward specified performance goals while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preference for experience in financial services marketing.

• Preferred experience in lead-generation and appointment-setting campaigns.

• Experience with video sales letter marketing is a plus.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Previous experience in a performance marketing agency is advantageous.

• Preference for direct-response advertising experience.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation range candidates should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible Schedule to accommodate personal needs.

• Performance Bonus opportunities.