Growth Marketing Lead

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the primary strategic liaison.

• Facilitate bi-weekly client meetings addressing performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account configuration, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition indicators.

• Analyze underperforming campaigns and propose performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative direction.

• Leverage AI tools to expedite research and copy development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel challenges.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical experience in paid media, with significant Meta advertising responsibilities.

• Proven experience managing multiple client accounts while leading strategic conversations with clients.

• Demonstrated capability to guide campaigns towards established performance targets while aiding in client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Marketing experience in financial services.

• Preferred: Experience in lead-generation and appointment-setting campaigns.

• Preferred: Familiarity with video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Expertise in direct-response advertising.

• Candidates aiming for the upper compensation range should demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-Based Bonuses.