Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of ArcHouse's comprehensive marketing strategy, encompassing brand, content, demand generation, and events.

• Drive outbound-focused marketing initiatives that support the GTM team through targeted campaigns and materials.

• Create thought leadership content that positions ArcHouse as a trusted authority in hospice, palliative, and care-at-home sectors.

• Capture and narrate customer experiences through case studies, testimonials, and proof points.

• Organize and manage conference sponsorships, booths, and hosted events.

• Monitor and report on marketing performance with a focus on pipeline development and brand awareness.

• Leverage performance data and audience insights to enhance content effectiveness.

• Establish repeatable systems and production processes to boost impact and efficiency.

• Collaborate with founders and the GTM team on messaging, campaigns, and market positioning.

• Report directly to the founders.

⛳️ Requirements

• Over 5 years of experience in content marketing, audience development, creator media, social media, or related fields.

• Outstanding writing and editing abilities.

• Experience in video and/or audio production is an added advantage.

• Proven track record of managing a marketing function end-to-end at a B2B SaaS startup.

• Background in healthcare is highly desirable; experience in hospice, palliative, or home health is a significant advantage.

• Should not delegate original thinking or creativity to AI; utilize AI for automating operational tasks.

• Exceptional writing and creative problem-solving skills.

• Genuine passion for healthcare and enhancing care for patients and families at the end of life.

• Capability to utilize data and audience insights in decision-making processes.

• Demonstrated ability to work independently, manage projects effectively, and deliver high-quality results.

• Proven experience in building inbound and outbound marketing programs from the ground up.

• Comfortable managing events, including logistics, sponsorships, and on-site execution.

• Knowledge of SEO and AEO is a plus.

• Must be legally eligible to work in the US.

🏝️ Benefits

• Equity.

• Health, dental, and vision insurance.

• Fully remote work environment.

• Setup stipend.

• Unlimited PTO.

• Regular team events and off-sites.