Growth Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage customer seeding campaigns from initial brief to launch, optimization, and reporting.

• Strategize and execute performance marketing campaigns across paid social and various acquisition channels.

• Create campaign concepts that motivate target customers to engage, generate content, and try products.

• Collaborate directly with brands to establish target audiences, incentives, campaign goals, and success metrics.

• Develop campaigns that integrate acquisition, content creation, consumer insights, and product trials.

• Take charge of audience targeting, media expenditure, creative testing, and customer acquisition cost (CAC) performance.

• Craft engaging content challenges, offers, and activation strategies that encourage participation.

• Operate across campaigns aimed at acquiring new customers and activating existing customer content.

• Evaluate campaign performance and discover opportunities to enhance CAC, participation, conversion, and redemption rates.

• Transform successful campaigns into repeatable playbooks applicable across various brands and sectors.

• Collaborate closely with the product team to enhance 82DASH based on genuine campaign requirements.

• Contribute to shaping the positioning, commercial framework, and go-to-market strategy for the service aspect of the business.

⛳️ Requirements

• Proven experience in performance marketing, customer acquisition, or consumer growth.

• Background in roles such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition, or Consumer Marketing Manager.

• In-depth knowledge of paid social, audience targeting, creative testing, and acquisition funnels.

• Ability to harmonize performance marketing with strong brand and creative insights.

• Experience in developing campaigns that guide consumers from awareness to action.

• Strong grasp of CAC, conversion rates, return on ad spend (ROAS), and broader growth metrics.

• Experience with B2C, D2C, or consumer brands.

• Proficient in creating campaign ideas, offers, incentives, and creative briefs.

• Familiarity with user-generated content (UGC), creator marketing, customer content, or community activation is a significant advantage.

• Experience with rewards, vouchers, loyalty programs, or incentivized acquisition is beneficial.

• Comfortable working closely with founders and senior marketing teams.

• Commercially oriented, analytical, and highly proactive.

• Effective and practical communicator with a proactive approach.

• Ability to thrive in an early-stage, high-ownership environment.

🏝️ Benefits

• Spearhead and define a new service line from its inception.

• Collaborate directly with founders on product development, growth strategies, and go-to-market initiatives.

• Oversee campaigns that encompass performance marketing, branding, acquisition, and customer activation.

• Experiment with a model that merges customer acquisition with content creation and participation.

• Convert successful campaigns into a scalable growth playbook.

• Impact both the service model and the foundational 82DASH product.

• Enjoy high ownership over strategy, revenue, campaign performance, and product direction.

• Be a part of an early-stage company and contribute to defining the category.