Growth Marketing Director – Defense & Security

This is a fully remote position, open to applicants in Alabama, +2 more states.

📋 Description

• Spearhead the development of marketing initiatives in the Defense and Security sector that align with growth objectives, corporate strategy, and revenue goals.

• Report directly to the CMO while collaborating with Defense & Security stakeholders, executives, internal teams, and external agency partners.

• Create, implement, and assess marketing strategies, content initiatives, social media management, and multi-channel campaigns.

• Oversee comprehensive demand generation programs, including digital drip/nurture campaigns, account-based marketing, regional initiatives, geofencing, email outreach, content syndication, and event campaigns.

• Build and lead a team focused on digital-first demand generation.

• Utilize internal AI resources to assist in the development and execution of campaign programs.

• Design LinkedIn-targeted campaigns to highlight Defense & Security expertise and the Guidehouse brand.

• Initiate multi-channel campaigns aimed at generating MQLs and building the sales pipeline; monitor conversion rates and enhance funnel performance.

• Utilize marketing automation and lead management tools to evaluate marketing programs and workflows.

• Produce unique content and insights that foster engagement, support growth, and enhance brand differentiation.

• Optimize SEO/SEM, ABM, social media, and PPC strategies in collaboration with the content strategy team.

• Work with creative designers, external agencies, and other service lines to create targeted campaign assets and integrated campaigns.

• Assess, analyze, and report on campaign performance to leadership.

• Supervise direct reports, focusing on team building, project management, and performance reporting.

• Coordinate deliverables with Defense & Security sub-market teams, including website development, intranet content, video production, thought leadership, branding, digital marketing, and social media efforts.

• Manage the Defense & Security sector marketing budget in alignment with corporate policies.

• Uphold the mission, vision, and values of Guidehouse.

⛳️ Requirements

• A minimum of a bachelor’s degree in marketing or a related field.

• Over twelve (12) years of experience in marketing, demonstrating proven growth through strategic, targeted, multi-channel marketing programs, social media engagement, and distinctive content initiatives.

• In-depth knowledge of consultancy marketing and Defense & Security-related services offered by consulting firms to commercial clients and public sector agencies.

• Strong business acumen complemented by critical and analytical thinking abilities.

• Exceptional written and verbal communication skills, including proficiency in presentations.

• Capability to convey complex subject matter in a clear, concise, and easily understandable manner to diverse audiences.

• Competence in developing impactful go-to-market initiatives that commercialize Defense & Security expertise and services.

• Proven ability to manage complex projects and cultivate valuable relationships at all levels, both internally and externally.

• Experience collaborating with external agencies, establishing KPIs, managing campaign and media budgets, and executing programs with outside vendors.

• Demonstrated expertise in digital marketing campaign automation platforms, including Eloqua, Google Analytics, and Sitecore.

• Ability to work independently in a dynamic, fast-paced, high-growth organization.

• Proven leadership skills to guide a team and collaborate within a geographically dispersed organization.

• Professional Services and Consulting experience is preferred.

• Experience or a keen interest in thought leadership strategy is preferred.

• Global brand marketing and communications experience is preferred.

• Public sector media experience is preferred.

🏝️ Benefits

• Flexible benefits package.

• Medical, Rx, Dental & Vision Insurance.

• Personal and Family Sick Time & Company Paid Holidays.

• Discretionary variable incentive bonus may be available.

• Parental Leave and Adoption Assistance.

• 401(k) Retirement Plan.

• Basic Life & Supplemental Life Insurance.

• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts.

• Short-Term & Long-Term Disability coverage.

• Student Loan PayDown program.

• Tuition Reimbursement, Personal Development & Learning Opportunities.

• Skills Development & Certifications.

• Employee Referral Program.

• Corporate Sponsored Events & Community Outreach activities.

• Emergency Back-Up Childcare Program.

• Mobility Stipend.

• Access to tools, training, and flexibility.

• Supportive and collaborative team environment.