Growth Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead and develop a team of marketers and agencies specializing in paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events.

• Take ownership of Hatch’s demand generation strategy and its execution to enhance qualified pipeline and drive revenue growth.

• Direct high-impact paid acquisition campaigns across platforms such as Google Search, LinkedIn, Meta, and emerging channels.

• Oversee a Performance/Paid agency.

• Broaden lifecycle email marketing, partnership marketing, webinars, trade shows, CRO, SEO, GEO, and AEO initiatives.

• Experiment with messaging, creative assets, landing pages, offers, target audiences, and acquisition channels.

• Optimize the website to improve engagement, lead conversion, and pipeline generation.

• Develop co-marketing and channel partnership programs.

• Manage performance measurement, forecasting, and budget distribution.

• Build dashboards, analyze performance, and derive insights using SQL, spreadsheets, GA4, HubSpot, Salesforce, and various reporting tools.

• Enhance attribution, reporting, marketing operations, and campaign workflows.

• Collaborate with Brand and Creative Studio, Content Marketing, Sales, RevOps, Product Marketing, Customer Marketing, and executive leadership.

• Set objectives, mentor direct reports, provide performance feedback, and promote experimentation, ownership, and accountability.

⛳️ Requirements

• Over 10 years of experience in B2B growth marketing, demand generation, or performance marketing.

• Experience is preferred in a high-growth SaaS or technology organization.

• More than 5 years of experience managing and developing a team of marketers.

• Demonstrated success in driving measurable pipeline and revenue growth through integrated demand generation initiatives.

• In-depth hands-on expertise in managing paid acquisition across Google Search and LinkedIn.

• Strong preference for experience with Meta.

• Background in lifecycle marketing, partnerships, events, website optimization/CRO, SEO, and organic growth.

• Solid analytical understanding of SaaS growth metrics, including pipeline, CAC, payback period, funnel conversion, LTV:CAC, and marketing ROI.

• Proficient in SQL, spreadsheets, BI tools, GA4, HubSpot, Salesforce, or similar platforms.

• Experience in developing hypotheses, conducting A/B tests, and applying insights.

• Strong skills in messaging, copywriting, and conversion optimization.

• Interest in leveraging AI for productivity, campaign performance, creative development, reporting, and decision-making.

• Excellent communication, organization, prioritization, and cross-functional influence capabilities.

• Ability to thrive in a lean, fast-paced, high-growth environment.

• Must be legally authorized to work in the U.S.

• Bonus: Experience in marketing to home services, field services, vertical SaaS, or SMB software companies.

• Bonus: Experience in building co-marketing, referral, affiliate, or channel partnership programs.

• Bonus: Experience in launching or scaling ABM programs.

• Bonus: Experience in startup or venture/private equity-backed companies.

🏝️ Benefits

• Comprehensive medical, vision, and dental coverage effective from day one.

• 15 days of PTO, increasing with 2 or more years of service.

• 12 paid holidays plus one floating holiday.

• Up to 14 weeks of parental leave.

• Monthly wellness subsidy.

• Reimbursement for work from home expenses.

• Flexible spending account.

• 401(k) retirement savings plan.

• Employee stock purchase plan.

• Potential for bonuses.

• Significant autonomy and visibility with executives.

• Collaborative team environment.

• Opportunities for continuous learning.