This is a fully remote position, open to applicants in Peru.

📋 Description

• Design and execute growth experiments to boost qualified traffic and lead generation.

• Analyze the acquisition funnel (TOFU, MOFU, BOFU) and identify improvement opportunities.

• Propose and implement A/B tests on landing pages, CTAs, forms, and content.

• Measure and optimize acquisition, activation, and conversion metrics, including MQLs, SQLs, CPL, and conversion rates.

• Support the inbound marketing strategy and collaborate with the sales team on lead quality and follow-up.

• Create B2B content for blogs, landing pages, case studies, ebooks, newsletters, social media, and downloadable resources.

• Adapt content for different markets, technical and business audiences, and various languages.

• Repurpose content into articles, LinkedIn posts, email marketing, short videos, and other formats.

• Maintain the editorial calendar and ensure deadlines are met.

• Optimize content using on-page SEO best practices.

• Research keywords and positioning opportunities with B2B buying intent.

• Create content for traditional search engines and AI-driven engines.

• Collaborate with the SEO specialist to enhance the positioning of strategic pages.

⛳️ Requirements

• 3 to 5 years of experience in Growth Marketing, Content Marketing, or Demand Generation.

• At least 2-3 years in B2B companies within the technology or software sector.

• Proven experience in generating organic leads, with measurable results presented (metrics, cases, or portfolio).

• Intermediate level of English (B2+).

• Over 3 years of experience in SEO.

• More than 3 years in Content Marketing.

• More than 3 years in Inbound Marketing.

• Over 1 year of experience in GEO (Generative Engine Optimization).

• More than 2 years of experience with HubSpot.

• Over 2 years of experience with Google Analytics 4.

• More than 2 years of experience with Google Search Console.

• 2 years of experience with generative AI (ChatGPT, Claude, Gemini, etc.).

• Availability to work Monday to Friday from 8 AM to 5 PM Peru time.

• Independent contractor.

🏝️ Benefits

• Work schedule from Monday to Friday, 8 AM to 5 PM Peru time, with a 1-hour break.

• The contractor must work with their own laptop/PC.

• 1-year contract with the possibility of extension based on performance.