Director of Content and Communications

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Develop and spearhead a comprehensive, global content strategy that aligns with ICF’s brand, audience requirements, and organizational goals.

• Oversee editorial planning, prioritize projects, allocate resources, and manage content governance across various competing initiatives.

• Mentor and cultivate a team of content strategists, specialists, and writers while implementing effective workflows and quality benchmarks.

• Formulate messaging frameworks and standards for voice, tone, accessibility, accuracy, brand consistency, and content lifecycle management.

• Collaborate with subject-matter experts to create authoritative, evidence-based content on professional coaching, credentials, standards, research, and ICF offerings.

• Co-direct organic discoverability initiatives encompassing SEO, AEO, and GEO.

• Partner with digital, web, analytics, and technical teams to enhance content architecture, structured data, internal linking, content freshness, and search visibility.

• Advocate for the responsible application of generative AI in research, ideation, drafting, editing, localization, repurposing, and improving workflow efficiency.

• Set standards for AI-supported content, which includes fact-checking, source validation, privacy, intellectual property, bias review, and brand integrity.

• Manage content and messaging for product launches, membership initiatives, onboarding, chapter communications, events, stakeholder engagement, and lead-generation campaigns.

• Guide content across web, email, social media, campaigns, and emerging channels tailored for various audiences, markets, and formats.

• Collaborate with designers, digital teams, agencies, and freelancers to ensure quality, timeliness, and adherence to budget constraints.

• Define and monitor content performance metrics, utilizing audience insights, search data, testing, and campaign performance to enhance outcomes.

⛳️ Requirements

• A bachelor's degree in marketing, communications, journalism, business, or a related field, or an equivalent combination of education and relevant experience.

• A minimum of seven years of progressive experience in content strategy, editorial leadership, and integrated marketing communications.

• Proven experience in leading teams and managing cross-functional initiatives.

• Capability to devise global, multi-audience content strategies and translate complex or technical information into clear, credible communications.

• Strong understanding of modern SEO and familiarity with AEO, GEO, AI-driven discovery, content structure, and changing search behaviors.

• Practical experience with generative AI tools and sound judgment regarding human oversight, accuracy, confidentiality, ethics, and brand risk.

• Exceptional writing, editing, storytelling, executive communication, and editorial judgment skills.

• Proficiency with content management systems, email marketing automation, analytics, and collaborative content workflows.

• Ability to analyze performance data, establish meaningful KPIs, prioritize projects, manage agencies and budgets, and promote continuous improvement.

• Strong skills in collaboration, people leadership, change management, organization, and problem-solving.

• Experience working with member-based organizations, professional associations, or global stakeholder communities is preferred.

🏝️ Benefits

• Enjoy the flexibility of remote work.

• Become part of an award-winning culture recognized as one of the Best Places to Work in Kentucky since 2012.

• Engage in purpose-driven work that supports a global organization committed to advancing the coaching profession.