Growth Marketing, Content Specialist

Posted 11 hours ago

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design and implement Growth Marketing initiatives to boost qualified traffic, optimize the acquisition funnel, and enhance conversion rates of organic leads.

• Create, optimize, and distribute B2B content for blogs, landing pages, success stories, ebooks, newsletters, social media, and email marketing campaigns.

• Execute SEO strategies, conduct keyword research, and optimize content for traditional search engines and AI-driven platforms.

• Implement Inbound Marketing strategies to attract, nurture, and convert leads.

• Monitor traffic, acquisition, and conversion metrics using Google Analytics 4, Google Search Console, and HubSpot.

• Conduct A/B testing to improve outcomes.

• Utilize generative AI tools and specialized agents to accelerate content production and optimize processes.

• Manage the editorial calendar, adapt content for various channels and markets, and meet objectives and deadlines.

• Work remotely from Monday to Friday, from 8:00 a.m. to 5:00 p.m. (GMT-5).


⛳️ Requirements

• 3 to 5 years of experience in Growth Marketing, Content Marketing, or Demand Generation.

• Proven experience in generating organic leads and implementing digital growth strategies.

• 2 to 3 years of experience in B2B companies within the technology or software sector.

• Fluent in English, both written and conversational (B2 or C1/C2 level).

• Over 3 years of experience in organic search positioning and optimization (SEO).

• At least 1 year of experience in GEO (Generative Engine Optimization).

• More than 3 years of experience in content creation and distribution.

• Over 3 years of experience in Inbound Marketing strategies.

• Minimum 2 years of experience with HubSpot.

• At least 2 years of experience using Google Analytics 4 (GA4).

• 2+ years of experience with Google Search Console.

• 2+ years of experience using generative AI tools such as ChatGPT, Claude, or Gemini.

• 2+ years of experience with Ahrefs or SEMrush (desired).

• At least 2-3 years of proven experience generating organic leads within IT consulting firms or B2B technology/software companies.

• The contractor must use their own laptop or desktop computer.


🏝️ Benefits

• Paid vacation.

• Paid national holidays.

• Day off for birthdays.

• Certifications.

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