
Growth Marketing, Content Specialist
Posted 11 hours ago

Posted 11 hours ago
This is a fully remote position, open to applicants in Colombia.
• Design and implement Growth Marketing initiatives to boost qualified traffic, optimize the acquisition funnel, and enhance conversion rates of organic leads.
• Create, optimize, and distribute B2B content for blogs, landing pages, success stories, ebooks, newsletters, social media, and email marketing campaigns.
• Execute SEO strategies, conduct keyword research, and optimize content for traditional search engines and AI-driven platforms.
• Implement Inbound Marketing strategies to attract, nurture, and convert leads.
• Monitor traffic, acquisition, and conversion metrics using Google Analytics 4, Google Search Console, and HubSpot.
• Conduct A/B testing to improve outcomes.
• Utilize generative AI tools and specialized agents to accelerate content production and optimize processes.
• Manage the editorial calendar, adapt content for various channels and markets, and meet objectives and deadlines.
• Work remotely from Monday to Friday, from 8:00 a.m. to 5:00 p.m. (GMT-5).
• 3 to 5 years of experience in Growth Marketing, Content Marketing, or Demand Generation.
• Proven experience in generating organic leads and implementing digital growth strategies.
• 2 to 3 years of experience in B2B companies within the technology or software sector.
• Fluent in English, both written and conversational (B2 or C1/C2 level).
• Over 3 years of experience in organic search positioning and optimization (SEO).
• At least 1 year of experience in GEO (Generative Engine Optimization).
• More than 3 years of experience in content creation and distribution.
• Over 3 years of experience in Inbound Marketing strategies.
• Minimum 2 years of experience with HubSpot.
• At least 2 years of experience using Google Analytics 4 (GA4).
• 2+ years of experience with Google Search Console.
• 2+ years of experience using generative AI tools such as ChatGPT, Claude, or Gemini.
• 2+ years of experience with Ahrefs or SEMrush (desired).
• At least 2-3 years of proven experience generating organic leads within IT consulting firms or B2B technology/software companies.
• The contractor must use their own laptop or desktop computer.
• Paid vacation.
• Paid national holidays.
• Day off for birthdays.
• Certifications.
Bertoni Solutions
Bertoni Solutions
Allstate
Sedgwick
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