Growth Marketer

This is a fully remote position, open to applicants in Australia, +1 more state.

📋 Description

• Create and implement data-driven marketing strategies aimed at acquiring new users and retaining current customers.

• Enhance conversion rates throughout the user journey, from awareness and acquisition to activation and retention.

• Identify and carry out marketing campaigns across various channels including email, content, paid media, and partnerships.

• Oversee and optimize paid marketing initiatives to attract high-quality traffic and maximize return on investment (ROI).

• Evaluate and report on campaign performance as well as metrics related to the marketing funnel.

• Manage lead nurturing content and strategies to enhance inbound lead velocity.

• Foster the relationship between marketing and sales, ensuring effective marketing-to-sales lead handover.

• Own and oversee the demand generation technology stack, including HubSpot.

• Develop and implement customer retention campaigns utilizing email nurturing, in-app messaging, and re-engagement tactics.

• Collaborate with the product team to create personalized in-product experiences that drive user engagement and retention.

• Analyze customer behavior to enhance the user journey, onboarding experience, and overall satisfaction.

• Monitor and measure growth initiatives utilizing analytical tools.

• Perform cohort analysis, funnel analysis, and user segmentation.

• Design and maintain dashboards and reports for growth metrics and leadership updates.

• Work collaboratively across marketing, product, and sales teams.

⛳️ Requirements

• At least 10 years of experience in growth marketing, digital marketing, or a related area.

• Ideally, experience in SaaS or B2B settings.

• Demonstrated success in driving user acquisition, engagement, and retention.

• Direct experience with demand generation technologies, including HubSpot.

• Familiarity with advertising platforms such as LinkedIn Ads and Google Ads.

• Proficient in analytics tools like Google Analytics and Salesforce (SFDC).

• Experience in performing cohort analysis, funnel analysis, and user segmentation.

• Skilled in building and maintaining dashboards and reports.

• Strong data-driven decision-making abilities.

🏝️ Benefits

• Annual wellbeing allowance and support.

• Four weeks of annual leave.

• An extra day off on your birthday.

• Opportunities for professional growth and development.

• An innovative work environment.

• Work that has a meaningful impact.