Growth & Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee customer journeys, from welcome series to win-back campaigns, utilizing Email, SMS, and additional channels.

• Leverage customer purchasing behaviors and website interactions to deliver automated, tailored messages.

• Experiment with offers, designs, messaging, and channels to enhance marketing performance.

• Execute paid advertising campaigns on Google and Meta to transform clicks into loyal, paying customers.

• Monitor customer value and retention metrics, providing actionable recommendations to clients and leads.

• Evaluate client email platforms and technology tools, manage system setups, ensure inbox deliverability, and resolve technical issues.

• Assess campaign setups, copy, and briefs from junior team members, offering guidance, quality control, and constructive feedback.

• Stay updated on online shopping trends, AI tools, and privacy regulations to propose innovative ideas and strategies.

⛳️ Requirements

• Demonstrated experience in driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.

• Familiarity with modern lifecycle tools such as Klaviyo, Bloomreach, Customer.io, and Mailchimp.

• Experience managing intricate data integrations, dynamic personalization, and deliverability health.

• Proficient in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.

• Proven track record of running and scaling A/B tests across emails, landing pages, and advertisements.

• Ability to translate high-level business objectives into actionable lifecycle roadmaps without detailed guidance.

• Excellent client-facing and communication skills in English.

• Experience in presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.

• Familiarity with AI tools, particularly Claude, is an advantage.

• A mindset focused on learning, ambition, and integrity.

🏝️ Benefits

• Opportunity to acquire stock options within the company.

• Support for hardware upgrades.

• Comprehensive health insurance coverage.

• Sports bonuses.

• A diverse, multinational team of experts from whom to learn.

• Memorable online and onsite events to celebrate our collective successes.