Growth & Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee customer journeys ranging from welcome series to win-back initiatives across Email, SMS, and various other channels.

• Leverage customer purchasing patterns and website interactions to deliver automated, tailored messages.

• Experiment with offers, designs, messaging, and channels to enhance marketing effectiveness.

• Execute paid advertising campaigns on Google and Meta to transform ad clicks into loyal, paying customers.

• Monitor customer value and retention metrics, providing actionable recommendations to clients and prospects.

• Evaluate client email platforms and technological tools, manage system configurations, ensure inbox delivery, and resolve technical challenges.

• Assess campaign setups, copy, and briefs from junior team members, offering guidance, quality control, and constructive feedback.

• Stay updated on online shopping trends, emerging AI tools, and privacy regulations to suggest innovative ideas and strategies.

⛳️ Requirements

• Demonstrated experience in enhancing retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.

• Proficient understanding of contemporary lifecycle tools such as Klaviyo, Bloomreach, Customer.io, and Mailchimp.

• Experience in managing intricate data integrations, dynamic personalization, and deliverability health.

• Practical expertise in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.

• Proven record of conducting and scaling A/B tests across emails, landing pages, and advertisements.

• Capability to convert broad business objectives into actionable lifecycle roadmaps without needing detailed instructions.

• Exceptional client-facing and communication abilities in English.

• Experience in presenting strategies to stakeholders and collaborating with cross-functional teams in creative, technical, and media disciplines.

• Familiarity with AI tools is advantageous, particularly Claude.

• A mindset characterized by a desire to learn, drive, and integrity.

🏝️ Benefits

• Opportunity to receive stock options within the company.

• Support for hardware upgrades.

• Comprehensive health insurance coverage.

• Sports bonuses.

• Access to a diverse, multinational team of experts to learn from.

• Memorable online and onsite events to celebrate our successes together.