Growth & Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop and oversee customer journeys, including welcome series and win-back campaigns, across Email, SMS, and various other channels.

• Leverage customer purchasing behaviors and website interactions to dispatch automated, personalized communications.

• Experiment with offers, designs, messaging, and channels to enhance marketing effectiveness.

• Manage paid advertising on Google and Meta to transform clicks into loyal, repeat customers.

• Monitor customer value and retention metrics, then provide actionable insights to clients and prospects.

• Evaluate client email platforms and technological tools, manage system configurations, ensure email deliverability, and resolve technical challenges.

• Assess campaign structures, copy, and briefs from junior team members, offering guidance, quality assurance, and constructive feedback.

• Stay informed about online shopping trends, AI advancements, and privacy regulations to propose innovative ideas and strategies.

⛳️ Requirements

• Demonstrated experience in enhancing retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition tactics in eCommerce.

• Familiarity with contemporary lifecycle tools (Klaviyo, Bloomreach, Customer.io, Mailchimp), including sophisticated data integrations, dynamic personalization, and deliverability metrics.

• Practical expertise in Google Analytics (GA4), Meta Ads Manager, and data visualization platforms.

• Proven track record of executing and scaling A/B tests across emails, landing pages, and advertisements.

• Capability to translate overarching business objectives into actionable lifecycle strategies without detailed step-by-step instructions.

• Exceptional client-facing and communication abilities in English.

• Experience in presenting strategies to stakeholders and collaborating with cross-functional teams in creative, technology, and media sectors.

• Familiarity with AI tools, particularly Claude, is an advantage.

• A willingness to learn, strong motivation, and integrity.

🏝️ Benefits

• Monthly salary ranging from 2100-2500 EUR NET, based on experience and performance level.

• Potential to acquire stock options within the organization.

• Assistance for hardware upgrades.

• Comprehensive health insurance coverage and incentives for sports activities.

• A diverse and multinational team of experts to learn from.

• Memorable online and onsite events to celebrate our collective successes.