Growth & Content Specialist – B2B Tech, Software Development

This is a fully remote position, open to applicants in Poland.

📋 Description

• Take charge of the complete organic growth function, which includes content strategy, SEO, GEO (AI-search visibility), the publishing process, conversion, and analytics.

• Create the primary content personally.

• Partner with an SEO specialist to establish SEO, GEO, and content strategies along with topic and keyword priorities.

• Develop your own content briefs.

• Manage the content calendar and maintain a consistent and steady publishing rhythm.

• Oversee the draft → review → publish tracking process.

• Enhance visibility in AI/LLM search results, including platforms like ChatGPT, Perplexity, and Google AI.

• Collaborate with the development team on technical SEO changes, such as URL structure, hub pages, staging, and on-page SEO.

• Take responsibility for conversion optimization and organic analytics, which includes CTAs, lead capture, GA4, Search Console, and reporting.

• Supervise link-building and outreach execution.

⛳️ Requirements

• Demonstrated ownership of an SEO/content function, managing the process and being accountable for results, rather than merely producing to briefs.

• Exceptional proficiency in written English (near-native or native level).

• Strong portfolio showcasing long-form B2B technology/software development writing.

• In-depth knowledge of SEO, including keyword research, on-page optimization, content structure, and strategic judgment.

• Proficient in analytics tools (GA4, Search Console) and capable of leveraging data to set priorities.

• Competence in managing a process from start to finish while coordinating effectively across engineering and marketing to ensure project completion.

• Self-motivated and dependable in meeting deadlines — takes ownership of outcomes without requiring follow-up.

• Nice to have: Experience in writing about fintech, healthtech, AI, or SaaS, along with technical fluency (engineering teams, APIs, product development).

• Nice to have: Experience with GEO/AI-search optimization and conversion rate optimization.

• Nice to have: Understanding of content marketing funnels and conversion copywriting.

🏝️ Benefits

• Access to existing SEO documentation, dashboards, and research to build upon from day one.

• Training budget of up to PLN 2,500 net per year.

• Flexible working hours with designated core hours.

• Option to work 100% remotely.

• Multisport Plus card.

• Private medical care provided by Luxmed.