Growth Content Lead

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of Koinly’s content team and oversee the comprehensive content strategy.

• Manage, guide, mentor, and empower specialists in SEO, Video, Social, Technical Writing, and Design.

• Establish KPIs, provide constructive feedback, assist team members in overcoming obstacles, and enhance their skills.

• Supervise the editorial calendar, manage the content pipeline, and allocate resources effectively.

• Define and uphold Koinly’s unique tone of voice across articles, scripts, emails, and social media posts.

• Monitor content-driven signups, customer acquisition cost (CAC), channel performance, and return on investment (ROI).

• Lead initiatives in email marketing, automated lifecycle campaigns, and newsletters.

• Direct product announcements, partner co-marketing copy, and release notes.

• Personally craft landing page copy, email sequences, public relations communications, and brand content.

• Develop a structured content workflow and resource allocation system.

• Evaluate email onboarding sequences and landing pages to deliver optimized conversion copy.

• Analyze attribution, CAC, and conversion data to inform the growth content strategy.

⛳️ Requirements

• Practical experience with Web3 wallets, DeFi platforms, or cryptocurrency exchanges.

• Native or near-native proficiency in English.

• Exceptional written and verbal communication skills.

• Proven capability to produce clear, persuasive, and high-converting copy.

• Demonstrated success in building or scaling a product-led content engine in environments that are early-stage, scaling, or founder-led.

• Ability to define, implement, and maintain a distinctive brand tone of voice across text, video scripts, and social media platforms.

• Strong portfolio showcasing high-converting landing page copy, email sequences, educational guides, or personally drafted brand messaging.

• Proficient in managing editorial pipelines and utilizing analytics tools such as GA4, search metrics, and conversion data.

• Proven ability to establish strategy and align written, video, and social channels to promote organic growth, signups, and CAC.

• A strong track record in content leadership and development.

• C2 or native-level proficiency in English.

• Crypto-native.

• Background check required prior to joining.

🏝️ Benefits

• 32 days of paid time off (PTO).

• 100% asynchronous work culture.

• Flexible scheduling.

• High degree of autonomy.

• Remote work opportunities.

• Background checks required before joining.