Growth & Client Strategy Leader

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Lead fintech and app accounts.

• Define and implement user acquisition and growth strategies for mobile apps, focusing on CPI, CPA, ROAS, LTV, and retention.

• Design and conduct growth experiments with a data-driven mindset and document insights.

• Identify growth opportunities and translate them into concrete proposals for clients.

• Serve as the primary point of contact for international clients.

• Present results, propose experiments, and manage expectations.

• Understand business needs and align them with the delivery capabilities of the team.

• Build long-term, trust-based relationships with each account.

• Lead multidisciplinary teams in paid media, creativity, and BI.

• Organize tasks, set priorities, and take responsibility for the team's performance.

• Ensure order, timelines, and quality of delivery for each account.

• Suggest improvements in processes, playbooks, and best practices.

• Manage relationships with Google, Meta, TikTok, and other partners.

• Request and audit tracking and configuration of MMPs.

• Collaborate with BI to define KPIs, dashboards, and results interpretation.

⛳️ Requirements

• Over 5 years of experience in performance marketing, with a background in mobile user acquisition and digital media campaign implementation.

• Proficiency in app metrics: CPI, CPA, ROAS, LTV, and retention rates.

• Experience with MMPs such as AppsFlyer, Adjust, or Singular.

• Strong understanding of the digital advertising ecosystem.

• Experience leading technical teams and projects in agile environments.

• Strong commercial profile: enjoy client-facing roles and have the ability to present, negotiate, and build trust-based relationships.

• Self-management and ownership: treat accounts as your own and responsibly manage remote work towards clients and the team.

• Analytical mindset and a penchant for experimentation.

• Advanced English proficiency (highly valued).

• Experience in programmatic advertising.

• Current certifications in Google Ads, Meta, or TikTok.

• Experience in fintech, banking, or mobile apps.

• Active use of AI tools applied to marketing.

• Previous agency experience with international clients.

🏝️ Benefits

• 100% remote work.

• Available coworking spaces.

• Optional local meetings.

• Opportunities for growth and career development plans.

• Coverage for training and certifications.

• High-level team: specialists in performance, BI, and creativity.

• Real experimentation culture: AI, automation, and continuous learning.

• Monday to Friday, 9 AM to 6 PM (Uruguay time).