Growth Campaign Strategist

This is a fully remote position, open to applicants in Portugal, +1 more country.

📋 Description

• Take ownership of the complete campaign strategy, including planning, execution, performance, and optimization for the designated business area.

• Establish campaign objectives, identify target audiences, buying committees, value propositions, success metrics, and pipeline targets in collaboration with Product Marketing, Field Marketing, Sales, and MDR teams.

• Create and implement integrated demand generation and account-based marketing programs across various products, regions, and channels.

• Oversee audience strategy, channel mix, campaign sequencing, and content requirements.

• Lead campaign execution across cross-functional teams and shared services, managing briefs, timelines, dependencies, priorities, quality standards, and stakeholder expectations.

• Act as the primary owner and main point of contact for campaign strategy, providing necessary direction.

• Develop campaign measurement frameworks and track full-funnel performance.

• Analyze campaign outcomes, guide testing and experimentation, and carry out data-driven optimizations.

• Enhance campaign operations, governance, reporting standards, prioritization processes, and overall workflows.

• Collaborate with regional and sales teams on localization, lead management, account prioritization, follow-up effectiveness, and pipeline conversion.

• Disseminate campaign insights, lessons learned, and best practices throughout the organization.

• Utilize AI and emerging marketing technologies to boost productivity, audience insights, personalization, content effectiveness, campaign performance, and operational efficiency.

• Report directly to the Director of Growth Marketing as an individual contributor.

⛳️ Requirements

• A minimum of 6 years of experience in B2B marketing with a focus on integrated, multi-channel campaign strategy ownership.

• Proven ability to set strategic direction rather than merely executing a brief.

• Demonstrated success in campaigns that generate measurable pipeline, supported by concrete data.

• Commercially oriented and data-driven, with experience in owning pipeline targets and being evaluated on them.

• Experience in orchestrating delivery across channel specialists and shared services without direct authority.

• Proven discipline in testing and optimization, including iterating on live campaigns to significantly improve results.

• Experience in marketing to enterprise and/or mid-market B2B audiences, preferably in the EMEA and/or NASA regions.

• Familiarity with account-based marketing, which encompasses account selection, buying committee mapping, sales alignment, and personalized activation.

• Proficient in HubSpot, Salesforce, and ClickUp or similar platforms.

• Exceptional communication, stakeholder management, and influencing skills across global, cross-functional teams.

• Proficient in AI, with daily use of AI tools and an understanding of their value addition.

• Ability to navigate between different business areas and quickly learn new domains.

• Experience in B2B SaaS, technology, or a multi-product portfolio environment is preferred.

• Background in a global marketing organization with multiple segments, regions, and stakeholder groups is advantageous.

• Experience in contributing to the design, process, and governance of campaign operating models is desirable.

• Experience in developing ABM programs for complex enterprise buying groups or strategic global accounts is desirable.

🏝️ Benefits

• Equal employment opportunity and a workplace free from discrimination and harassment.

• An inclusive work environment dedicated to diversity, equity, and inclusion.

• Opportunities for personal growth and career advancement.