Group Marketing Manager

This is a fully remote position, open to applicants in United Arab Emirates (UAE).

📋 Description

• Develop, execute, and oversee the Group Marketing Strategy alongside annual marketing plans and budgets for all markets.

• Assess market trends, consumer behaviors, industry developments, and competitive environments to uncover growth opportunities.

• Lead and supervise Brand Managers and Marketing Managers to ensure the smooth operation of daily marketing activities.

• Collaborate with the Sales team to create the annual promotions and discount calendar for all countries.

• Plan, implement, and evaluate marketing campaigns and promotional efforts across all countries.

• Formulate and execute brand promotion strategies aimed at enhancing brand awareness, positioning, and long-term equity.

• Create media and communication plans for each brand and manage their execution in all countries.

• Offer innovative concepts and strategic insights to boost marketing efficiency and enhance business performance.

• Recruit, mentor, coach, and develop the marketing team to meet periodic goals.

• Drive new product launches in all markets using customized go-to-market strategies.

• Conduct competitor analysis including assortment, pricing, promotions, market share, availability, and positioning.

• Oversee marketing budgets and allocate resources effectively to enhance ROI.

• Evaluate campaign performance utilizing relevant KPIs and suggest necessary adjustments.

• Compile marketing performance reports, campaign assessments, and country business reviews for executive management.

• Work in collaboration with Sales, E-commerce, Creative, Product Development, and Country Managers.

• Ensure the consistent application of brand guidelines and visual identity across all countries and channels.

⛳️ Requirements

• A minimum of 8–10 years of progressive experience in marketing.

• At least 5 years in a managerial or regional marketing leadership position.

• Experience in managing multiple brands and operating in international markets.

• Proficiency in English communication skills.

• Familiarity with marketing analytics tools, CRM systems, and digital advertising platforms is advantageous.

• Strong comprehension of digital marketing, social media, and e-commerce.

• Exceptional leadership and people management capabilities.

🏝️ Benefits

• Comprehensive health and wellness programs.

• Opportunities for professional development and career advancement.

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.