Group Director, Paid Social Strategy

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Lead the comprehensive development and execution of awareness-driven Paid Social initiatives across Meta Ads.

• Collaborate in the creation and advancement of the global Paid Social roadmap alongside strategists, project managers, and media planners.

• Serve as a senior lead across client and internal interactions within the teams in the United States and United Kingdom.

• Supervise teams that translate brand and product strategies into actionable plans.

• Direct the integration of brand lift study data into overarching marketing and performance strategies.

• Coordinate with client stakeholders on budgets, KPIs, and comparing planned versus delivered outcomes.

• Act as the strategic voice within the cross-functional team.

• Cultivate and maintain senior-level client relationships.

• Provide recommendations for resource allocation and assess team effectiveness and capacity.

• Foster strong relationships with clients and team members, serving as the expert in Paid Social strategy and execution.

• Initiate the formation of expanded teams, dismantle silos, and establish cohesive processes and documentation.

• Drive innovation through targeting models, measurement methodologies, and platform functionalities.

• Oversee employees, including interviewing, hiring, training, assigning tasks, evaluating performance, and resolving issues.

⛳️ Requirements

• Over 10 years of experience in consumer media or performance marketing, preferably within a prominent agency, consultancy, or platform.

• In-depth knowledge of Paid Social mechanics and the interplay between audience, creative, and measurement.

• Proven experience in leading interdisciplinary teams of specialists, with accountability for strategy, performance, and operational excellence.

• Proficiency in navigating client-side marketing, measurement, and planning teams.

• Analytical mindset with a track record of leveraging data to craft narratives, inform decisions, and optimize investments.

• Experience engaging with complex, matrixed client organizations that involve multiple stakeholders and objectives.

• Strong understanding of brand lift studies, including their setup, measurement, and how to translate insights into testing or future iterations.

• Extensive expertise in Meta Ads activation and strategy.

• Willingness to travel to client locations quarterly.

• Bachelor's degree or an equivalent level of education relevant to the field.

• Competence in reading, analyzing, and interpreting business periodicals, professional journals, technical procedures, or governmental regulations.

• Ability to compose reports, business correspondence, and procedural manuals.

• Skill in presenting information and addressing questions from managers, clients, customers, and the general public.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401k plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.

• Global opportunities and benefits that promote your success.

• A collaborative, open-door, and best-idea-wins workplace culture.

• An inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations provided throughout recruitment and employment.