Group Director – Lifestyle

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of net revenue retention, expansion MRR, and the division’s monthly service expansion objectives.

• Directly manage executive relationships for the top 30–40% of the portfolio based on MRR.

• Conduct monthly executive check-ins with high-priority accounts and one-on-one sessions with key clients.

• Ensure an accurate weekly forecast for retention and maintain division retention metrics.

• Monitor CAC payback periods, average order value trends, consideration-cycle durations, and multi-touch conversion pathways.

• Identify risks proactively and develop quarterly strategies for key portfolio accounts.

• Evaluate and support expansion proposals, creating value-driven business cases alongside Account Directors.

• Oversee Lifestyle expansion initiatives, including financing/BNPL, email/SMS lifecycle management, and content/brand investments.

• Keep the Salesforce pipeline updated with weekly status, forecasts, and next steps.

• Act as a key resource for product and vertical innovation, channeling client insights into Power Circuit.

• Develop reporting frameworks relevant to verticals, focusing on CAC payback, long-term LTV, and blended AOV.

• Lead or assist in final-round pitches, contributing vertical expertise to new business efforts.

• Collaborate with Sales on division go-to-market strategies, collateral development, and improving win rates.

• Directly supervise Account Directors and oversee the Associate Account Director team.

• Mentor direct reports to function as AI-Native Growth Directors and promote AI adoption.

• Manage hiring, staffing, capacity planning, career progression, feedback, and talent development.

• Conduct training on vertical-specific and AI-native tools, processes, and strategies.

• Create AI prototypes and workflows, manage Omega and Iris, and make decisions on division-wide AI tool usage.

• Handle AI quality tradeoffs and enhance Power Circuit solutions in collaboration with the innovation team.

• Advise on the division's P&L and maintain portfolio profitability.

• Project churn, service expansion, new business, and efficiency alongside the MD and VP.

• Formulate headcount and investment business cases, driving efficiency through technology, AI, and process enhancements.

• Address portfolio escalations.

• Collaborate with Data Intelligence, Media Planning, and Activation teams.

• Serve as a market representative for Power Digital through speaking engagements, content creation, and client interactions.

• Function as the internal knowledge hub for vertical and division expertise.

⛳️ Requirements

• Proven leadership and management experience is essential, having supervised Account Directors or senior marketers.

• Over 10 years of leadership experience in a digital marketing agency, including D2C client work in higher-AOV or durable goods sectors at the Account Director level or higher.

• Experience managing a P&L for sustainable profitability.

• Strong marketing knowledge of higher-consideration D2C purchasing journeys, including multi-touch attribution, CAC payback period economics, and brand/content investment efficiency.

• Expertise in channel and program strategy across comprehensive D2C initiatives, such as paid social, paid search, email/SMS, lifecycle, and content marketing.

• Proficient in measuring CAC payback periods and LTV modeling for higher-AOV, lower-frequency purchase behaviors.

• Familiar with financing and BNPL integration and its impact on conversion rates and AOV economics.

• Experience presenting data-driven recommendations to C-suite and VP stakeholders.

• Skilled in contract negotiations, client retention strategies, and client growth initiatives.

• A demonstrated history of achieving high NPS and retention metrics across a diverse portfolio.

• Extensive understanding of owned, earned, and paid marketing channels, including content, SEO, paid search, paid social, programmatic advertising, and email/lifecycle marketing.

• Knowledgeable about D2C ecommerce platforms like Shopify, email/SMS and lifecycle marketing tools, financing/BNPL integrations, and LTV/CAC analytics software.

• An entrepreneurial mindset with contributions to product and go-to-market strategies.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution for employee monthly premiums.

• 401(k) plan with a 4% employer contribution match.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) for philanthropic activities.

• Flexible work environment: full-remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend added to your first paycheck.

• Employee Assistance Program (EAP).

• 12 observed national holidays in the United States, plus 2 mental health recharge days each year.

• Unlimited growth and leadership opportunities within a rapidly expanding firm.

• Continuous employee development initiatives for personal and professional enhancement (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to engage in company DEI initiatives.