Group Director, Experience Strategy – Pharma Ad Agency Exp Required

This is a fully remote position, open to applicants in New York.

📋 Description

• Oversee both internal and external workstreams for various brands and portfolios.

• Act as the primary point of contact for designated brands, fostering relationships with stakeholders.

• Facilitate the implementation of essential and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, and Content Plan recommendations.

• Comprehend end-user requirements and evaluate user flows to minimize friction while identifying emotional connection points.

• Ensure customer experiences are optimally accessible and inclusive.

• Align efforts with the overarching brand strategy and develop tactical briefs and implementation documentation.

• Assess omnichannel maturity and promote transformation and modular readiness across brands.

• Evaluate qualitative and quantitative data to derive actionable insights, converting them into data-driven narratives and strategic recommendations for clients.

• Assist Experience Strategy leadership with organic growth and new business initiatives.

• Collaborate with senior leadership to define innovative deliverables that enhance client success and foster agency growth.

• Show dedication to diversity, equity, and inclusion through ongoing development, inclusive practices, and proactive bias management.

• Execute additional responsibilities as required.

⛳️ Requirements

• Bachelor’s degree in marketing, communications, or a similar field.

• A minimum of 10 years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related area.

• Experience in Oncology is essential due to the specific client assignment.

• Background in the Pharmaceutical, Biotech, or Healthcare Marketing sectors.

• Outstanding communication and presentation abilities.

• Extensive knowledge and experience in developing omnichannel experiences in pharma for HCPs and patients/caregivers.

• Strong analytical capabilities, with a proven track record of utilizing data and customer research to guide strategic choices.

• Proficiency in Microsoft Office applications, including PowerPoint, Word, and Excel.

• Familiarity with digital collaboration and journey mapping tools, such as Miro, Mural, and Airtable.

• Working knowledge of marketing automation and CRM platforms, including Veeva, Salesforce Marketing Cloud, and Adobe.

• Skilled in utilizing AI systems and frameworks.

🏝️ Benefits

• Competitive salary and benefits package.

• Reasonable accommodations provided during the interview and hiring process.

• Commitment to an inclusive culture and being an Equal Opportunity Employer.