Google Ads Specialist, PPC / Search

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Establish, reconfigure, launch, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword organization, search terms, and negative keywords

• Analyze performance metrics including CPC, CPA, ROAS, and Impression Share to identify and troubleshoot issues

• Utilize and manage the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally compose brief client updates or respond to client inquiries in writing

• Collaborate directly with the client’s team on their AdTech product

⛳️ Requirements

• A minimum of 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign architecture, keyword analysis, match types, negatives, and bidding strategies (CPC, CPA, etc.)

• Proficient user of Google Ads Editor

• Advanced Excel skills, including pivot tables and VLOOKUP

• Analytical mindset with a keen attention to detail

• Proficient in both spoken and written English

• Proficiency in Russian is a significant advantage

• Experience with brand Search campaigns

• Familiarity with Microsoft Ads

🏝️ Benefits

• Training on the company’s proprietary optimization tools

• International work environment

• Small, close-knit team where each member can have a direct impact on the product

• No client calls; all communications are handled through the internal chat in written form