Google Ads Specialist, PPC / Search

This is a fully remote position, open to applicants in Romania.

📋 Description

• Establish, reorganize, launch, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword frameworks, search terms, and negative keywords

• Track performance metrics such as CPC, CPA, ROAS, and Impression Share, while identifying issues

• Utilize and configure the internal optimization tool

• Verify campaign data and identify any irregularities

• Assist in the development and testing of new features

• Occasionally draft brief updates for clients or respond to client inquiries in writing; no client calls required

• Collaborate directly with the client’s team on their AdTech product in an international setting

⛳️ Requirements

• A minimum of 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structures, keyword analysis, match types, negatives, and bidding strategies (CPC, CPA, etc.)

• Proficient user of Google Ads Editor

• Excellent Excel skills: proficiency in pivot tables and VLOOKUP is crucial

• Analytical mindset with a keen attention to detail

• Good command of spoken and written English

• Proficiency in Russian is a significant advantage, as part of the team communicates in Russian

• Experience with brand Search campaigns is a plus

• Familiarity with Microsoft Ads is also a plus

🏝️ Benefits

• No explicit benefits, perks, or compensation extras stated