Google Ads Specialist – PPC, Search

This is a fully remote position, open to applicants in Latvia.

📋 Description

• Establish, reorganize, launch, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword structures, search terms, and negative keywords

• Track performance metrics including CPC, CPA, ROAS, and Impression Share while diagnosing any issues

• Utilize and configure the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally draft brief client updates or respond to client inquiries in writing; all communications are reviewed via the internal chat, and there are no client calls

⛳️ Requirements

• Minimum of 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, and others)

• Proficient in using Google Ads Editor

• Excellent Excel skills: proficiency in pivot tables and VLOOKUP is crucial

• Analytical mindset with a keen attention to detail

• Good verbal and written English skills

• Proficiency in Russian is a significant advantage, as part of the team communicates in Russian

• Experience with brand Search campaigns is a plus

• Familiarity with Microsoft Ads is a plus

🏝️ Benefits

• Opportunities for professional development and growth

• Collaborative and supportive team environment

• Flexible working hours

• Competitive salary and performance-based incentives