Google Ads Specialist – PPC / Search

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Establish, reorganize, initiate, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword frameworks, search terms, and negative keywords

• Track performance metrics such as CPC, CPA, ROAS, and Impression Share, and identify issues

• Utilize and configure the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally compose brief updates for clients or respond to client inquiries in writing; all communications are reviewed through the internal chat system, and there are no client calls

⛳️ Requirements

• A minimum of 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, etc.)

• Proficient user of Google Ads Editor

• Excellent Excel skills: proficiency in pivot tables and VLOOKUP is essential

• Analytical mindset with a keen attention to detail

• Competent in spoken and written English

• Proficiency in Russian is a significant advantage: some team members communicate in Russian

• Experience with brand Search campaigns is a plus

• Familiarity with Microsoft Ads is a plus

🏝️ Benefits

• Competitive salary and performance-based bonuses

• Opportunities for professional development and training

• Flexible working hours and remote work options

• Collaborative and supportive work environment

• Health and wellness benefits