Google Ads Specialist – PPC, Search

This is a fully remote position, open to applicants in Armenia.

📋 Description

• Establish, reorganize, initiate, and enhance Google Search and Microsoft Search campaigns

• Oversee keyword frameworks, search terms, and negative keywords

• Track performance metrics (CPC, CPA, ROAS, Impression Share) and identify issues

• Utilize and set up the internal optimization tool

• Verify campaign data and identify anomalies

• Assist in the development and testing of new features

• Occasionally draft brief updates for clients or respond to client inquiries in writing; all communications are reviewed via the internal chat, and there are no direct client calls

• Collaborate directly with the client’s team on their AdTech product within an international setting

⛳️ Requirements

• More than 6 months of practical experience managing Google Ads Search campaigns

• Strong understanding of campaign structure, keyword analysis, match types, negative keywords, and bidding strategies (CPC, CPA, etc.)

• Proficient user of Google Ads Editor

• Excellent Excel skills: knowledge of pivot tables and VLOOKUP is necessary

• Analytical mindset with strong attention to detail

• Proficient in spoken and written English

• Knowledge of Russian is a significant advantage: part of the team communicates in Russian

• Experience with brand Search campaigns

• Familiarity with Microsoft Ads

• This is a senior-level position

🏝️ Benefits

• Competitive salary

• Opportunities for professional growth and development

• Collaborative and international work environment