Google Ads Search Specialist – Automated Search Campaigns with AI-Powered Event Integration

This is a fully remote position, open to applicants in Germany.

📋 Description

• Continuous management and enhancement of the Google Ads Search account focused on the lower funnel.

• Overseeing bids, keywords, advertisements, and budgets to sustain and further increase profitability.

• Creating a new, documented, and sustainable system for the automatic generation of Search campaigns from event IDs.

• Leveraging AI to automatically produce event names, URL paths, keywords, and descriptions derived from event copy in the content system.

• Collaborating with the internal software development team to connect the new product data feed and interface.

• Formulating automated bidding strategies that go beyond Google's standard options.

• Automatically excluding events that are exclusively sold out.

• Conducting a weekly review, lasting approximately one hour, of performance data, insights, and next steps with the performance marketing team.

• Working in partnership with a ten-member in-house performance marketing team, as well as the software development and tracking teams.

⛳️ Requirements

• A minimum of 6 years of experience with Google Ads, particularly in Search, managing large accounts with multiple campaigns and substantial budgets.

• A genuine technical inclination: you can write and maintain Google Ads Scripts, handle feeds, APIs, or automation tools, and are at ease with integrations.

• Proven experience in utilizing AI effectively within marketing workflows, such as for the automated generation of ad copy and keywords.

• You prioritize ROAS and contribution margin over clicks, treating the account as if it were your own.

• Strong communication skills with both marketing and software development teams.

• Experience managing numerous short-term products, such as ticketing, events, travel, or extensive product catalogs (preferable).

• Familiarity with custom bidding solutions or Python (preferable).

• Knowledge of Microsoft Ads (preferable).

• Proficiency in German as the project language.

🏝️ Benefits

• Freelance engagement with a long-term commitment in mind.

• Flexible workload of approximately 1.5–2 days per week.

• Compensation based on hours worked and effort put in.

• Fully remote work setup.

• Early onboarding or reorientation is explicitly encouraged.

• Digital contract provided via DYGITIZED®.

• Onboarding assistance for the freelance assignment.

• Timely payment of invoices.

• Constructive feedback.

• A dedicated point of contact.