Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in South Africa, +1 more country.

📋 Description

• Manage a portfolio of DTC and eCommerce Google Ads accounts from start to finish.

• Act as a strategist, media buyer, and primary point of contact for clients.

• Oversee monthly budgets ranging from $5,000 to several hundred thousand dollars.

• Deliver presentations on results, plans, and strategic insights to clients.

• Conduct audits on campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking.

• Produce Loom audits for client review.

• Differentiate between brand and non-brand performance and manage them accordingly.

• Analyze PMax performance and identify branded versus incremental volume.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and PMax.

• Oversee GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks in creative, offers, AOV, landing pages, checkout, and tracking.

• Develop landing pages, scripts, reporting, and other necessary tools for accounts.

• Optimize for NC-CPA and NC-ROAS using attribution analysis and geo holdouts.

• Communicate with clients directly during US Eastern business hours.

⛳️ Requirements

• Practical experience with Google Ads and significant spending on DTC and eCommerce accounts.

• Proven results related to CPA, ROAS, revenue, and the strategies implemented to achieve them.

• Specific expertise with Shopping and PMax, extending beyond just Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native working style; experience using Claude or a similar tool as part of your workflow.

• Capability to build and deploy a landing page using Claude or an equivalent tool.

• Excellent English communication skills, either at a native or near-native level.

• Ability to articulate ideas clearly, advocate for recommendations, challenge clients when necessary, and proactively address issues.

• Availability to work during US Eastern business hours for client communications.

• Bonus: Experience in building or managing a Shopify store or handling Meta advertising at scale.

• Capability to independently manage client relationships, account strategy, buying, auditing, tracking, feeds, landing pages, and reporting comprehensively.

• Ability to work autonomously without a ticketing system or detailed weekly guidance.

🏝️ Benefits

• Opportunity to work remotely from anywhere in the world.

• Flexible working hours; no rigid time tracking.

• Autonomy and trust granted from the outset.

• Quick feedback loops.

• Avenues for professional advancement into senior strategy roles and greater responsibilities.

• Experience working with genuine brands and substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Influence on the management of Google operations across the agency.

• Strong team retention and support.