Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in South Africa, +1 more country.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google accounts, managing budgets ranging from $5k per month to well into six figures monthly.

• Act as the strategist, buyer, account manager, and primary point of contact for clients.

• Directly present results, strategies, and justifications to clients while being accountable for account performance.

• Conduct audits on campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom walkthroughs to demonstrate account audits.

• Distinguish between brand and non-brand performance and manage them accordingly.

• Analyze incremental performance utilizing NC-CPA, NC-ROAS, geo holdouts, and attribution analysis.

• Oversee Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM, Shopify imports, enhanced conversions, and offline conversion imports.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Ensure Merchant Center feed hygiene, product titles, disapprovals, and promotions are maintained.

• Identify and resolve bottlenecks related to creative content, offers, AOV, landing pages, checkout processes, and tracking systems.

• Develop landing pages, scripts, and reporting systems using AI tools.

• Work directly with clients while operating independently.

⛳️ Requirements

• Practical experience with Google Ads, specifically with significant spending on DTC and eCommerce accounts.

• Demonstrated results that can be articulated through CPA, ROAS, revenue, and implemented changes.

• Specific expertise in Shopping and PMax, in addition to Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; currently using Claude or a similar tool as part of your work process.

• Capability to design and launch a landing page using Claude or an equivalent tool.

• Exceptional English communication skills, either native or near-native.

• Ability to articulate ideas effectively, advocate for recommendations, challenge client decisions, and identify issues early.

• Availability to work during US Eastern business hours for client interactions.

• Preferred experience in building or managing a Shopify store or running Meta at significant spend levels.

• Willingness to take full responsibility for accounts, client relationships, tracking, feeds, landing pages, and resolving bottlenecks from start to finish.

🏝️ Benefits

• Work remotely with a global hiring approach.

• Enjoy a flexible schedule without a time clock.

• Experience autonomy and trust from the outset.

• Receive prompt feedback.

• Opportunities for advancement into senior strategy roles and increased responsibilities.

• Engage with real brands and substantial budgets.

• Participate in aggressive testing and rapid learning.

• Have a say in how Google operations are managed across the agency.

• Long-term growth potential following the initial 30 days.