Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in South Africa, +1 more country.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce accounts as a strategist, buyer, and primary contact for clients.

• Oversee monthly budgets that vary from $5,000 to several six figures.

• Directly present results, strategies, and rationales to clients.

• Conduct audits on accounts prior to implementing changes and produce Loom walkthroughs to showcase findings.

• Distinguish between brand and non-brand performance and report them separately.

• Manage Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM throughout the marketing funnel.

• Supervise and regulate Google automation features.

• Ensure Merchant Center feed cleanliness and address any disapprovals or promotional issues.

• Handle conversion tracking and investigate discrepancies in reported metrics.

• Identify funnel bottlenecks and implement solutions across creative assets, offers, AOV, landing pages, checkout processes, and tracking.

• Create and deploy landing pages, scripts, and reports using AI-assisted tools.

• Optimize for NC-CPA and NC-ROAS through attribution analysis and geographic holdouts.

⛳️ Requirements

• Practical experience with Google Ads, managing significant budgets on DTC and eCommerce accounts.

• Proven track record of results related to CPA, ROAS, revenue, and the changes made to achieve these outcomes.

• Experience with Shopping and PMax, beyond just Search.

• Proficient in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; currently utilizing Claude or a similar tool as part of your workflow.

• Capability to create and launch landing pages using Claude or an equivalent tool.

• Excellent English communication skills, either native or near-native proficiency.

• Skill in clearly articulating ideas, advocating recommendations, challenging clients when necessary, and proactively identifying issues.

• Availability to work during US Eastern business hours for client communications.

• Experience with Bing is a plus.

• Familiarity with building or managing a Shopify store, or running Meta at significant spend, is advantageous.

• Ability to manage client relationships and accounts comprehensively.

• Proficient in auditing campaign setups, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Understanding of brand versus non-brand account strategies.

• Knowledge of PMax branded versus incremental volume strategies.

• Ability to oversee Google automation, including automatically applied recommendations, assets, and sitelinks.

• Experience in managing Merchant Center feeds, including product titles, disapprovals, and promotions.

• Familiarity with tracking tools such as GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Capability to identify and resolve issues related to creative, offers, AOV, landing pages, checkout, and tracking.

• Competence in building landing pages, scripts, and reports.

🏝️ Benefits

• Work remotely with opportunities for global hiring.

• Enjoy a flexible schedule without monitoring your hours.

• Experience autonomy and trust from the very beginning.

• Receive fast feedback on your work.

• Access opportunities to advance into senior strategy roles and take on greater responsibilities.

• Collaborate on real brands with substantial budgets.

• Participate in aggressive testing and rapid learning initiatives.

• Develop scalable frameworks.