Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Serbia, +3 more countries.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce Google Ads accounts from start to finish

• Serve as strategist, media buyer, account manager, and primary client liaison

• Oversee monthly budgets ranging from $5,000 to well over six figures

• Present outcomes, strategies, and justifications to clients while being accountable for account performance

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking

• Develop Loom walkthroughs of account audits for clients

• Distinguish between brand and non-brand performance and manage their unique strategies

• Evaluate PMax performance and differentiate between branded and incremental volume

• Review Google automation, auto-applied recommendations, assets, and sitelinks

• Oversee Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery

• Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout, or tracking

• Create landing pages, scripts, reporting, and other necessary tools for accounts

• Collaborate directly with clients while independently driving account results

⛳️ Requirements

• Practical experience with Google Ads involving significant spend on DTC and eCommerce accounts

• Proven track record involving CPA, ROAS, revenue, and the modifications made to achieve these results

• Familiarity with Shopping and PMax, in addition to Search

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM

• An AI-native working style; currently using Claude or a similar tool as part of your workflow

• Capability to build and deploy a landing page utilizing Claude or an equivalent

• Native or near-native English communication skills

• Competence in clearly articulating ideas, advocating for recommendations, challenging client decisions, and proactively addressing issues

• Availability to work during US Eastern business hours for client communications

• Bing experience is a plus

• Background in building or operating a Shopify store or managing Meta at spend is an advantage

🏝️ Benefits

• Remote work opportunities with global hiring

• Flexible schedule; no clocking in required

• Autonomy and trust from the outset

• Quick feedback cycles

• Potential for growth into senior strategy roles with increased responsibilities

• Work with genuine brands and substantial budgets

• Exposure to aggressive testing, rapid learning, and scalable frameworks

• Strong team retention