Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce accounts, serving as strategist, buyer, and primary client liaison.

• Oversee monthly budgets ranging from $5,000 to multiple six figures.

• Deliver presentations on results, strategies, and rationales directly to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audience targeting, and conversion tracking.

• Create Loom videos to demonstrate account audits.

• Manage brand and non-brand campaigns as distinct entities.

• Analyze and enhance Performance Max campaigns for incremental Customer Acquisition Cost (CAC) while isolating branded traffic.

• Review Google automation, including automatically applied recommendations, assets, and sitelinks.

• Ensure the hygiene of Merchant Center, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and Performance Max campaigns.

• Oversee tracking systems across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and address bottlenecks related to creative assets, offers, average order value (AOV), landing pages, checkout processes, and tracking.

• Develop and deploy landing pages, scripts, and reporting using AI tools.

• Engage directly with clients to defend strategic choices.

• Optimize for Non-Conversion Cost Per Acquisition (NC-CPA) and Non-Conversion Return on Ad Spend (NC-ROAS) through attribution analysis and geo holdouts.

⛳️ Requirements

• Proven hands-on experience with Google Ads, managing significant spending on DTC and eCommerce accounts.

• Track record of demonstrable results related to CPA, ROAS, revenue, and the modifications made to achieve these outcomes.

• Specific expertise in Shopping and Performance Max, beyond just Search.

• Proficiency across Search, Shopping, Performance Max, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; currently utilizing Claude or a comparable tool as part of your workflow.

• Capability to create and launch a landing page using Claude or an equivalent platform.

• Excellent communication skills in English, with a native or near-native proficiency.

• Ability to clearly articulate ideas, advocate for concepts, constructively challenge clients, and proactively identify issues.

• Availability to work during US Eastern business hours for client interactions.

• Openness to testing attribution methods and questioning reported metrics.

• Experience with Bing is a plus.

• Background in building or managing a Shopify store, or experience with significant Meta advertising, is advantageous.

🏝️ Benefits

• Opportunity for remote work, allowing for residence anywhere in the world.

• Flexible work schedule; no strict timekeeping.

• Trust and independence from the outset.

• Quick feedback loops.

• Chance to collaborate on real brands with substantial budgets.

• Potential for career advancement into senior strategy roles with increased responsibilities.