Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts from start to finish.

• Function as a strategist, media buyer, account manager, and primary point of contact for clients.

• Oversee monthly budgets that range from $5,000 to six figures.

• Present outcomes, strategies, and rationales to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Develop Loom walkthroughs detailing account audit findings.

• Manage brand and non-brand campaigns as distinct entities.

• Analyze and enhance Performance Max incrementality and branded volume.

• Review Google’s auto-applied recommendations, assets, and sitelinks.

• Manage Merchant Center feeds, product titles, disapprovals, promotions, Shopping, and Performance Max delivery.

• Oversee tracking across GA4, GTM, Shopify imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, and tracking.

• Construct landing pages, scripts, and reports to eliminate account constraints.

• Employ attribution methods including NC-CPA, NC-ROAS, geo holdouts, and organic-lift analysis.

• Maintain communication with clients during US Eastern business hours.

⛳️ Requirements

• Hands-on experience with Google Ads, managing significant budgets for DTC and eCommerce brands.

• Proven results demonstrating CPA, ROAS, revenue, and implemented changes.

• Specific knowledge of Shopping and Performance Max, beyond just Search.

• Proficient in Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• Familiarity with AI tools; currently using Claude or a similar tool as part of your workflow.

• Capability to create and deploy landing pages using Claude or a comparable platform.

• Native or near-native proficiency in English communication.

• Competence in articulating ideas clearly, advocating for recommendations, challenging client decisions, and proactively addressing issues.

• Availability to work during US Eastern business hours for client interactions.

• Ability to manage client relationships and communicate directly with clients.

• Skill in auditing campaign structures, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking.

• Understanding of Merchant Center hygiene, including product titles, disapprovals, and promotions.

• Knowledge of GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Proficient in building landing pages, scripts, and reports.

• Experience with Bing is a plus.

• Previous experience in building or managing a Shopify store or running Meta at a significant budget is an added advantage.

🏝️ Benefits

• Significant influence over the management of Google Ads across the agency.

• Opportunity to work with authentic brands and substantial budgets.

• Engaging environment focused on aggressive testing and rapid learning.

• Trust and autonomy granted from day one.

• Quick feedback loop for performance improvement.

• Potential for advancement into senior strategy roles.

• Increased responsibilities and career progression linked to performance.

• Flexibility to work remotely from anywhere in the world.

• Adaptable schedule outside of US Eastern client-call hours.

• No time clock; performance evaluated based on output.