Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Romania.

📋 Description

• Take ownership of a portfolio of DTC accounts as the strategist, buyer, and primary point of contact for clients.

• Oversee monthly budgets that range from $5k up to six figures.

• Deliver presentations on results, strategies, and rationales directly to clients.

• Conduct thorough audits of campaign and ad group structures, including keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom walkthroughs to showcase account audits for clients.

• Differentiate between brand and non-brand performance and strategies.

• Analyze and manage PMax incrementality and branded traffic volume.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Ensure the hygiene of Merchant Center, including product titles, disapprovals, promotions, Shopping, and PMax delivery.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks in creative, offers, AOV, landing pages, checkout processes, and tracking systems.

• Develop landing pages, scripts, reporting, and other necessary solutions for accounts.

• Maintain direct communication with clients during US Eastern business hours.

⛳️ Requirements

• Proven hands-on experience with Google Ads, managing significant spend on DTC and eCommerce accounts.

• Track record of demonstrable results in relation to CPA, ROAS, revenue, and the strategies employed to achieve them.

• Specific expertise in Shopping and PMax, beyond just Search.

• Proficiency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM platforms.

• Experience with Bing is a plus.

• AI-savvy; currently using Claude or a similar tool as part of your workflow.

• Capability to create and deploy a landing page utilizing Claude or an equivalent tool.

• Native or near-native English communication abilities.

• Skill in articulating thought processes clearly, selling ideas, challenging client decisions, and identifying issues early on.

• Openness to question and validate attribution and performance metrics.

• Availability to work during US Eastern business hours for client interactions.

• Familiarity with Shopify store operations or Meta advertising experience is advantageous.

• Comfortable taking charge of strategy, buying, client relationships, feeds, tracking, bottleneck analysis, and execution.

🏝️ Benefits

• Work with authentic brands that have substantial budgets.

• Engage in aggressive testing and rapid learning opportunities.

• Gain trust starting from day one.

• Enjoy a high degree of autonomy.

• Receive quick feedback on your work.

• Opportunity to advance into senior strategy roles.

• Increased responsibilities based on performance metrics.

• Work remotely; live anywhere you choose.

• Flexible scheduling outside of US Eastern business hours.

• No time clock; evaluated based on output and results.