Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Romania.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts from start to finish

• Serve as the strategist, buyer, and primary contact for clients

• Oversee monthly budgets ranging from $5,000 to multiple six figures

• Directly present outcomes, strategies, and insights to clients

• Conduct thorough audits of campaign and ad group structures, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking

• Produce Loom videos to walk through account audits

• Manage brand and non-brand campaigns as distinct entities

• Evaluate PMax brand performance against non-brand volume and establish suitable targets

• Review Google’s auto-applied recommendations, assets, and sitelinks

• Ensure the cleanliness of the Merchant Center feed, including product titles, disapprovals, promotions, and the feed's effect on Shopping and PMax

• Oversee tracking mechanisms across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, and tracking

• Develop landing pages, scripts, reporting tools, and other necessary resources for accounts

• Optimize for NC-CPA and NC-ROAS through attribution analysis and geo holdouts

• Maintain communication with clients during US Eastern business hours

⛳️ Requirements

• Practical experience with Google Ads, specifically with significant expenditures on DTC and eCommerce accounts

• Proven track record of results related to CPA, ROAS, revenue, and the strategies implemented to achieve these outcomes

• Direct experience with Shopping and PMax, in addition to Search

• Proficiency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM

• Familiarity with AI tools; currently using Claude or a similar tool in a professional capacity

• Capability to create and launch landing pages using Claude or an equivalent

• Exceptional English communication skills, either native or near-native

• Ability to articulate thoughts clearly, advocate for ideas, challenge client decisions, and address issues promptly

• Critical perspective on performance metrics and readiness to conduct holdout tests

• Availability for client discussions during US Eastern business hours

• Experience with Bing is a plus

• Familiarity with building or managing a Shopify store or running Meta campaigns at significant spend is advantageous

• Self-motivated with a strong ability to take complete ownership of tasks

🏝️ Benefits

• Work with established brands that have substantial budgets

• Enjoy trust and autonomy from the outset

• Receive prompt feedback on your work

• Opportunities for career advancement into senior strategy roles with increased responsibilities

• Long-term growth potential within a team that values retention