Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Romania, +2 more countries.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce Google Ads accounts, serving as the strategist, buyer, and primary client liaison.

• Manage budgets ranging from $5,000 per month to well over six figures monthly.

• Deliver presentations of results, strategic plans, and rationales directly to clients, ensuring accountability for account performance.

• Conduct audits of campaign structures, ad groups, keywords, search terms, negative keywords, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom video audits to communicate findings effectively to clients.

• Manage brand and non-brand activities as distinct entities and report them separately.

• Assess and enhance PMax performance for incremental gains, differentiating between branded and non-branded traffic.

• Review Google automation, auto-applied recommendations, assets, and sitelinks.

• Oversee Merchant Center hygiene, including product titles, disapprovals, promotions, and the impact of feeds on Shopping and PMax.

• Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative assets, offers, average order value (AOV), landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reports, and other solutions utilizing AI tools.

• Conduct client calls during US Eastern business hours.

⛳️ Requirements

• Hands-on experience with Google Ads, specifically with substantial budgets for DTC and eCommerce accounts.

• Proven track record of results related to CPA, ROAS, revenue, and specific changes implemented.

• Familiarity with Shopping and PMax in addition to Search.

• Proficiency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native working style; actively using Claude or a similar tool.

• Capability to create and deploy landing pages utilizing Claude or an equivalent tool.

• Strong English communication skills, either native or near-native level.

• Ability to articulate ideas clearly, advocate for recommendations, challenge ineffective strategies, and proactively identify issues.

• Openness to testing hypotheses through holdouts and critically assessing performance metrics.

• Availability to work during US Eastern business hours for client calls.

• Competence in managing client relationships and engaging directly with clients.

• Experience managing DTC and eCommerce budgets from $5,000 per month to well into six figures per month.

• Bonus: Experience in building or operating a Shopify store or managing Meta campaigns with significant spend.

• Bing experience is a valuable addition.

🏝️ Benefits

• Work with genuine brands that have substantial budgets and offer aggressive testing opportunities.

• Enjoy a high level of trust and considerable autonomy from the first day.

• Receive prompt feedback on your work.

• Opportunity for professional growth into senior strategy roles and increased responsibilities.

• Remote work options allowing you to live anywhere.

• Flexible schedule without the constraints of a time clock.

• Performance evaluated based on output.

• Long-term opportunity with strong team retention.