Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts from start to finish.

• Serve as the strategist, media buyer, and primary point of contact for clients.

• Oversee monthly budgets ranging from $5,000 to well over six figures.

• Deliver results, strategic plans, and justifications directly to clients.

• Conduct audits on campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom audits tailored for clients.

• Distinguish between brand and non-brand performance, managing them as separate entities.

• Analyze Performance Max (PMax) results, focusing on branded versus incremental volume.

• Review Google's auto-applied recommendations, assets, and sitelinks.

• Ensure Merchant Center feed hygiene, including product titles, disapprovals, promotions, and Shopping/PMax delivery.

• Oversee tracking using GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, average order value (AOV), landing pages, checkout, and tracking.

• Develop landing pages, scripts, and reporting solutions.

• Optimize for Net Cost-Per-Acquisition (NC-CPA) and Net Return on Ad Spend (NC-ROAS) utilizing attribution analysis and geographic holdouts.

• Communicate directly with clients, conduct calls, provide updates, and advocate for account decisions.

⛳️ Requirements

• Practical experience with Google Ads managing substantial spend on DTC and eCommerce accounts.

• Proven track record demonstrating results in CPA, ROAS, revenue, and the strategies implemented to achieve these results.

• Specific expertise in Shopping and PMax, beyond just Search.

• Proficient in Search, Shopping, PMax, Demand Generation, YouTube, Merchant Center, GA4, and GTM.

• Experience with Bing is a plus.

• Familiarity with AI tools; currently utilizing Claude or a similar tool as part of your workflow.

• Capability to create and deploy a landing page using Claude or an equivalent platform.

• Strong English communication skills, at or near native level.

• Ability to articulate thought processes clearly, advocate for ideas, challenge client decisions, and proactively address issues.

• Willingness to operate during US Eastern business hours for client interactions.

• Capacity to work independently and take ownership of accounts and client relationships.

• Experience with Shopify stores or Meta advertising is advantageous.

🏝️ Benefits

• Opportunity for remote work globally.

• Flexible scheduling; no strict time tracking.

• Autonomy and trust granted from the outset.

• Quick feedback loops.

• Opportunities for professional advancement into senior strategy roles.

• Increased responsibilities based on individual performance.

• Engage with real brands and substantial budgets.

• Emphasis on aggressive testing and rapid learning.

• Influence over the operational methodologies for Google across the agency.