Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts, managing budgets ranging from $5k/month to six figures monthly.

• Function as the strategist, media buyer, and primary point of contact for clients.

• Deliver presentations on results, strategies, and justifications; responsible for account performance.

• Conduct thorough audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking before implementing changes.

• Create Loom video walkthroughs of account audits for clients.

• Treat brand and non-brand campaigns as separate entities and provide distinct reporting for each.

• Analyze the performance of Performance Max, distinguishing between branded and incremental volume.

• Review and manage Google automation, auto-applied recommendations, assets, and sitelinks.

• Oversee Merchant Center feed hygiene, including product titles, disapprovals, promotions, and the feed's impact on Shopping and Performance Max delivery.

• Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Investigate and address discrepancies in performance data.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout, and tracking.

• Develop landing pages, scripts, reports, and other tools necessary to eliminate account constraints.

• Optimize and assess performance using NC-CPA and NC-ROAS, alongside attribution analysis and geo holdouts.

⛳️ Requirements

• Practical experience with Google Ads, managing significant spend on DTC and eCommerce accounts.

• Proven results in CPA, ROAS, revenue, and implemented changes.

• Direct experience with Shopping and Performance Max, not limited to Search.

• Proficiency in Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native mindset; familiarity with Claude or similar tools as part of your workflow.

• Capability to create and deploy a landing page using Claude or similar tools.

• Native or nearly-native proficiency in English communication.

• Skill in articulating ideas clearly, advocating for recommendations, pushing back on clients, and proactively addressing issues.

• Critical thinking regarding attribution and performance metrics; readiness to conduct holdouts.

• Availability for client calls during US Eastern business hours.

• Bonus: Experience in building or operating a Shopify store or managing Meta at scale.

• Ability to take ownership of strategy, buying, client communication, feed management, tracking, landing pages, and associated account constraints from start to finish.

🏝️ Benefits

• Work with reputable brands that have substantial budgets.

• Enjoy trust and autonomy from the very first day.

• Receive prompt feedback on your work.

• Opportunities for advancement into senior strategy roles with increased responsibilities.

• Flexibility to work remotely with a schedule that suits you; no time tracking.

• Freedom to live and work from anywhere in the world.

• Client calls scheduled during US Eastern business hours, allowing flexibility for the remainder of your day.