Google Ads Media Buyer, Growth Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce Google Ads accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that range from $5,000 to several hundred thousand dollars.

• Present outcomes, strategies, and rationales directly to clients.

• Evaluate campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom audits tailored for clients.

• Distinguish and manage brand and non-brand advertising as separate entities.

• Analyze PMax performance and differentiate branded from incremental volume.

• Review Google's auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center hygiene, product titles, disapprovals, promotions, and assess the impact of feeds on Shopping and PMax.

• Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, and tracking.

• Develop landing pages, scripts, reporting tools, and other resources needed for accounts.

• Own the entire funnel, encompassing Feed and Merchant Center, Search, Shopping, PMax, Demand Gen, YouTube, landing pages, and conversion tracking.

• Make informed decisions based on incremental NC-CPA and NC-ROAS, including geo holdouts and attribution analysis.

⛳️ Requirements

• Practical experience with Google Ads, managing significant spend on DTC and eCommerce accounts.

• Proven track record of results involving CPA, ROAS, revenue generation, and executed changes.

• Direct experience with Shopping and PMax, beyond just Search.

• Proficiency in Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-native working style; currently utilizing Claude or similar tools as part of daily operations.

• Capability to build and deploy a landing page using Claude or an equivalent tool.

• Native or near-native proficiency in English communication.

• Ability to articulate ideas clearly, advocate for recommendations, effectively challenge client decisions, and proactively raise issues.

• Availability to work during US Eastern business hours for client meetings.

• Eagerness to take ownership across the entire account and funnel.

• Bonus: Experience in building or managing a Shopify store or operating Meta at scale.

• Bing experience is a desirable addition.

🏝️ Benefits

• Remote work opportunity allowing you to reside anywhere in the world.

• Flexible schedule without a time clock.

• Autonomy and trust from day one.

• Quick feedback loops.

• Opportunities for advancement into senior strategy roles with increased responsibilities.

• Work with real brands and substantial budgets.

• Encourage aggressive testing and rapid learning.

• Influence the management of Google advertising across the agency.

• Potential for long-term employment following the initial 30 days based on performance.