Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Manage a portfolio of DTC accounts as a strategist, buyer, and primary client liaison.

• Oversee monthly budgets that range from $5,000 to several hundred thousand dollars.

• Cultivate client relationships by presenting results and plans, articulating rationale, and being accountable for account performance.

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom audits for clients to provide insights and recommendations.

• Differentiate between brand and non-brand performance and optimize accordingly.

• Analyze incremental performance metrics such as NC-CPA, NC-ROAS, geo holdouts, and brand-search tests.

• Ensure Merchant Center hygiene, manage product titles, handle disapprovals, promotions, Shopping, and Performance Max delivery.

• Oversee tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports.

• Identify and resolve bottlenecks related to creative, offers, AOV, landing pages, checkout processes, or tracking issues.

• Develop landing pages, scripts, reporting, and other necessary tools for account management.

• Maintain direct communication with clients and take full ownership of account outcomes from start to finish.

⛳️ Requirements

• Practical experience with Google Ads, managing significant expenditure on DTC and eCommerce accounts.

• Proven track record in achieving results related to CPA, ROAS, revenue, and specific optimization modifications.

• Experience with Shopping and Performance Max campaigns, beyond just Search.

• Proficient in Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• AI-savvy; must currently utilize Claude or a comparable working tool.

• Capability to create and launch landing pages using Claude or an equivalent platform.

• Excellent English communication skills, either native or near-native proficiency.

• Ability to convey strategies clearly, present to clients, advocate for ideas, challenge when necessary, and proactively address issues.

• Availability to work during US Eastern business hours for client meetings.

• Experience with Bing is a desirable addition.

• Bonus: familiarity with building or managing a Shopify store or running Meta with significant expenditure.

🏝️ Benefits

• Enjoy remote work opportunities with global hiring.

• Benefit from a flexible schedule; no time tracking required.

• Experience autonomy and trust from day one.

• Receive prompt feedback.

• Opportunity for career advancement into senior strategy roles with increased responsibilities.

• Work with real brands and substantial budgets.

• Engage in aggressive testing and rapid learning environments.

• Develop scalable frameworks.