Google Ads Media Buyer, Growth Strategist

This is a fully remote position, open to applicants in Argentina, +2 more countries.

📋 Description

• Take ownership of a portfolio of DTC and eCommerce accounts as a strategist, buyer, and primary contact for clients.

• Oversee monthly budgets that range from $5,000 to well over six figures.

• Cultivate client relationships, deliver results and strategic plans, and be accountable for account performance.

• Conduct audits on campaign and ad group structure, including keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking prior to implementing changes.

• Develop Loom audits to communicate findings to clients effectively.

• Distinguish between brand and non-brand search businesses and report them separately.

• Evaluate incremental performance and attribution utilizing NC-CPA, NC-ROAS, organic shifts, and geo holdouts.

• Manage various platforms including Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM, Shopify imports, enhanced conversions, and offline conversion imports.

• Review Google automation, which encompasses auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center feeds, addressing product titles, disapprovals, and promotions.

• Identify and resolve bottlenecks related to creative assets, offers, AOV, landing pages, checkout processes, and tracking.

• Construct landing pages, scripts, reporting tools, and other resources necessary to eliminate account constraints.

⛳️ Requirements

• Practical experience with Google Ads involving significant spending on DTC and eCommerce accounts.

• Proven results in CPA, ROAS, and revenue, including details on the changes implemented to achieve these metrics.

• Familiarity with Shopping and PMax, in addition to Search.

• Proficient across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• An AI-native working style; already utilizing Claude or similar tools as part of the workflow.

• Capability to construct and deploy landing pages using Claude or equivalent tools.

• Native or near-native proficiency in English communication.

• Ability to articulate ideas clearly, advocate for recommendations, manage client expectations, and proactively address issues.

• Willingness to work during US Eastern business hours for client interactions.

• Experience with Bing is a plus.

• Familiarity with building or managing a Shopify store or running Meta campaigns at scale is an added advantage.

🏝️ Benefits

• Engage with authentic brands that have substantial budgets.

• Enjoy a high level of autonomy and trust from the outset.

• Receive prompt feedback on your work.

• Gain opportunities to advance into senior strategy roles and take on greater responsibilities.

• Benefit from remote work with a flexible schedule outside of US Eastern client-call hours.

• No time tracking required; performance is assessed based on output.