Google Ads Media Buyer – Growth Strategist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Take full ownership of a portfolio of DTC and eCommerce Google Ads accounts.

• Act as the strategist, buyer, and primary point of contact for clients.

• Oversee monthly budgets ranging from $5,000 to several six figures.

• Directly present results, strategies, and rationale to clients.

• Conduct audits of campaign and ad group structures, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking.

• Create Loom video walkthroughs of audits for clients.

• Differentiate between brand and non-brand performance and reporting.

• Analyze incremental performance using NC-CPA and NC-ROAS, geo holdouts, and attribution analysis.

• Manage various platforms including Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, GTM, Shopify imports, enhanced conversions, and offline conversion imports.

• Monitor and manage Google’s auto-applied recommendations, assets, and sitelinks.

• Maintain Merchant Center feeds, product titles, disapprovals, and promotions.

• Identify and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking.

• Develop landing pages, scripts, reports, and additional solutions utilizing AI tools.

• Communicate directly with clients during Eastern US business hours.

⛳️ Requirements

• Practical experience with Google Ads that involves significant spending for DTC and eCommerce brands.

• Proven track record of results related to CPA, ROAS, revenue, and the changes implemented to achieve these outcomes.

• Specific expertise in Shopping and Performance Max, in addition to Search.

• Proficiency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM.

• Familiarity with AI tools; must already be using Claude or a similar application.

• Capability to construct and deploy landing pages using Claude or an equivalent tool.

• Excellent English communication skills, either native or near-native.

• Ability to clearly articulate ideas, advocate for recommendations, constructively challenge clients, and identify issues early on.

• Availability to work during Eastern US business hours for client communication.

• Experience with Bing is a desirable addition.

• Bonus points for experience in building or managing a Shopify store or executing Meta campaigns with significant spend.

• Self-starter who can work independently, take ownership, and operate without a ticketing system or extensive weekly guidance.

🏝️ Benefits

• Significant influence over Google Ads operations within the agency.

• Engage with real brands and manage substantial budgets.

• Dynamic testing and a fast-paced learning environment.

• Trust and autonomy from the very first day.

• Quick feedback loops.

• Opportunities for growth into senior strategic roles and increased responsibilities based on performance.

• Long-term career advancement potential.

• No time clock; performance-based evaluation.

• Flexible daily schedule outside of Eastern US business hours.